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May 2007
 
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Hello reader -


Please stay tuned. We are working on a major site update for April 2008


We Can Do Math, Science - and English! by Amisha Shah*

Growing up, I always felt like the odd ball among Indians kids when it came to school. Algebra tests, physics problems and the like were something I found boring and dreadful. English class, on the other hand, and being asked to read a book and write about it was not considered homework to me – it was a chance to escape into another world and be part of a cast of faraway characters where I was asked to analyze their every move and word!......
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Popular music in urban India by Gautam Bhatia*

As anyone who has lived in or visited big cities in India can attest to, it is not hard to figure out what music is popular in India at any given point. Music blares from everywhere - shops on crowded streets like Bombay’s linking road, rickshaws and taxicabs, restaurants and bars, and the occasional baarat (wedding party) moving down the street......
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Marketing by Shalini Trivedi*

It happened one afternoon as I was sitting watching television with my family. We were watching an Indo-centric show the airs Saturday mornings, when they cut to commercial break. I was humming along with the commercial music, still half asleep, when it slowly dawned on me. The lyrics to the jingle were in Hindi! I turned up the volume, thinking perhaps I was mistaken. But when the logo of that famous discount chain flashed unmistakably across the screen, I finally figured out what the commercial was advertising. I knew I recognized that little smiley face bouncing across the screen slashing prices!......
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